Seed Team

Having graduated from Harper Adams University many moons ago I hold a BASIS certificate in Crop Protection along with the BAA (British Agrochemical Association) Part III qualification. I have 25 years industry experience having worked for both global R&D crop protection and plant breeding companies and latterly smaller post-patent businesses. I recently spent a year working in Whitehall advising and assisting agritech businesses both export and import their technologies. I’ve worked closely with the UK distribution network at all levels and have a deep understanding of the commercial aspects of the supply chain. This includes brand segmentation, product linking, rebates and the necessity to forecast to achieve the best deal in terms of both price and continuity of supply. And, overall, I have a genuine passion for brand UK, building sustainable and profitable British agriculture.

I joined AF over 2 years ago, coming from completing a BSc (Hons) in Equitation and Coaching in 2018. I have since gained my Foundation BASIS in Agronomy, which has given me the key understandings of agronomy and the inputs involved. Living on a working farm I understand the pressure and constraints that growers are up against and enjoy being a point of contact to help our Members face these challenges.