Membership Team

Our team are dedicated to helping you get the most out of your membership and ensuring you get the best value for money.

Fiona Coles

Membership Services Manager

The experience and business knowledge gained enables me to understand the system requirements of users as we work through changing times within farming.

I have been with AF for over 11 years and have worked in a variety of roles. My administrative background, positive attitude and strong efficiency skills enables me to work closely with colleagues and users to ensure system projects are planned, documented, monitored, and completed on time, ultimately leading to improved processes/system experiences for our members.

duncan abel

Duncan Abel

Membership Account Manager

I am passionate about working with people to solve their business issues as well as showcasing to farmers the benefits of AF membership.

I have worked within customer facing environments as an account manager for over 15 years and have been with the membership team here at AF since 2016. My role sees me engage with all types of farm businesses throughout the country, helping Members and prospective Members to understand how AF can help them, their staff, and ultimately their business.

jane ritchie

Jane Ritchie

Membership Account Manager

I love helping Members make the most of their membership by understanding their needs and working with the teams to deliver.

I have worked for AF for 14 years, starting in accounts, progressing through Fuel & livestock, gaining my RAMA qualifications,  and finally coming to rest in the Membership team, which I love. My role sees me engage with all types of farm businesses from Lands End to John O’ Groats , helping Members and prospective Members to understand how AF works, how it could help their business and save them time so they can get on with their farming.

alison whiterod

Alison Whiterod

Member Services Assistant

I joined AF in 2004 and have extensive knowledge of the farming industry as I come from a farming background.

I have previously worked at one of the largest law firms and am qualified within the motor trade. I have always worked within customer service roles which is why I love speaking to so many different Members every day.

Louis Clabburn

Head of Member Services

Through my career, family and industry connections, I understand first-hand the challenges, changes and opportunities farmers face and enjoy helping the AF Members navigate these.

I have a poultry, dairy and arable farming background and joined the AF Group in 2011.   I have previously headed up the Commercial and Marketing function of a multiple award winning social enterprise and worked in New York and London for a technology consulting company.

As Head of Member Services I draw my personal and professional experience together to find new and improved ways to help Members to understand how AF works, how it could help their business and save them time so they can get on with their farming.