Website Privacy & Cookie Policy

About this Privacy Policy

The AF Group Limited (AF) is committed to protecting and respecting your privacy.

This Policy sets out the basis on which AF (“We” or “Us”) collects personal data from you when you visit and use this website – – and the way in which it will be processed by us. Please read this Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purposes of the relevant data protection legislation, the “controller” (or “data controller”) is The AF Group Limited, Society Registration Number: 29539R of Honingham Thorpe, Colton, Norwich, Norfolk, NR9 5BZ. Questions, comments and requests regarding this Policy are welcomed and should be addressed to Alternatively, you can call us on 01603 881881.

This Policy was last updated on 09/01/2023 and will be kept under regular review.

Please also see our full privacy policy here – for more information about how your information may be processed.

General notices

Third Party Websites

Our website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy.

Children’s Information

We do not provide services directly to children and this website is not intended to be used by children. We do not knowingly collect personal information about children.

The types of personal information that we collect

When you visit this website, we may collect the following information about you.

  • Your name, email address, job title, phone number, business information and any other information you provide choose to provide to us.
  • Your IP address, information about which pages you accessed, time spent on the website, location and device information.

When we collect your personal information

We will collect your personal information when;

  • You provide it to us by completing and submitting a form on this website.
  • When you use and navigate through our website.

How we get your personal information

We receive personal information from the following sources;

  • Directly from the individual
  • The account holder or another employee for the account holder, provides the information to us, such as a farm owner providing an employee’s name and phone number so they can be contacted to arrange a delivery.
  • The information is provided by a third party through the use of cookies. Please read the cookie information section of this page for further information.

Why we have your personal information

We use this information for the following purposes;

Legitimate interest

We may also use your information for our legitimate interests, unless those legitimate interests are overridden by any of your interests or fundamental rights and freedoms. We will process information for our legitimate interest to;

  • Maintain the security of our business and this website.
  • Prevent fraud.
  • Help us improve this website through the use of surveys or analytical insights.
  • To maintain and monitor the performance of this website



Where you have given, us consent to do so, we may also process your information;

  • To better understand how you use our website, through the use on analytical cookies. Please see the cookie information section of this page for more information about how we use cookies and your consent options.
  • To contact you, where we need to respond to you and any request you have sent to us through a form on this website.


If we need to process your personal information for a reason which is not outlined above, we shall contact you in order to obtain your prior consent for such use.

When we will share your information

Any personal information that you provide to us when using this website may be shared with relevant AF employees so we can respond appropriately to your request.

Your information, where appropriate, may also be shared with our sub-processors. Please see here – for more information on our sub-processors.

If you have given consent to do so, we may also share your information with Google Analytics.

How long we will retain your personal information for

We will retain your information only for as long as we need it.

Your data protection rights

Please see the relevant sections below for further details on your rights as a data subject. You can exercise any of your rights by emailing us at or by calling us on 01603 881881.

We will endeavour to comply with any request made within one month from the date of your request. However, we may extend this date to two months if the request is excessive or of a repetitive nature. If we need more than one month to meet your request, we will let you know in advance.

Please note that where we receive requests under this section which are manifestly unfounded or excessive, in particular because of their repetitive character, we may:

  1. Charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or
  2. Refuse to act on the request.


Right to access / access request

You have the right to request access to the information that we hold on you. In order to protect your information, we may take reasonable steps to verify your identity before we can hand over your information.

Right to rectification

You have the right to ask us to update any personal information that is incomplete or inaccurate. We will endeavour to ensure that if we update your information.

Right to erasure / right to be forgotten

You have the right to ask us to delete your personal information if;

  • The personal information is no longer necessary for the purpose which we originally collected or processed it for.
  • You object to the processing of your information and there is no overriding legitimate interest for us to continue this processing.
  • We have processed the information unlawfully.
  • We have to in order to comply with a legal obligation.


Right to restrict processing

You have the right to ask us to restrict or supress the processing of your personal information if;

  • You have previously informed us that the information is inaccurate.
  • We no longer require the information for its original purpose, but we need to hold it, or you ask us to retain the information to comply with legal obligations.
  • We have processed the information unlawfully.
  • We are in the process of deleting your information.

We will endeavour to ensure that where you have asked us to restrict the processing of your information, we will inform our selected third parties, including suppliers and contractors accordingly.

Right to data portability

You have the right to receive a copy of your information in a commonly used machine-readable format for transfer to another controller, provided you were the one to provide the information. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated.

This will allow you to move, copy or transfer personal information easily from one IT environment to another. Alternatively, we can transmit such information directly to another organisation. Please note that we may not be able to fully comply with a data portability request if this will affect the rights and freedoms of others.

Right to object

You have the right to restrict processing based on our legitimate interests. If you exercise your right to object, we will stop processing your personal information unless;

  • We are able to demonstrate compelling legitimate grounds for the processing.
  • The processing is for the establishment, exercise or defence of a legal claim.

What to do if you are not happy with how we process your information

If you consider that we are in breach of our data protection obligations, we would encourage you to contact us in the first instance to see if we can resolve the issue. You can contact us by emailing is at or by calling us on 01603 881881.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. The ICO website provides further information about their complaints process, which you can access here – Further contact information for the ICO can be found here –

About this Cookie Policy

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use, the information we collect using cookies and how that information is used. This Policy also explains how you can control your cookie preferences. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy.

You can change or withdraw your consent from the Cookie Declaration on our website at any time.

This Policy applies to the following domains:

What are cookies?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide a better user experience, and to understand how the website performs so we can analyse what works and where it needs improvement.

How do we use cookies?

Our website uses first-party and third-party cookies for several purposes.

First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure and providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use?

Necessary cookies

Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to set your own preferences for this website.

cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the “Advertisement” category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Analytics”.
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Functional”.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Performance”.
CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
elementorneverThis cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.
JSESSIONIDsessionThe JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
li_gc5 months 27 daysUsed by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Advertisement cookies

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

ANONCHK10 minutesThe ANONCHK cookie, set by Bing, is used to store a user’s session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
CLID1 yearIdentifies the first-time Clarity saw this user on any site using Clarity.
MUID1 year 24 daysBing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
SMsessionUsed in synchronizing the MUID across Microsoft domains.
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
_clck1 yearPersists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_clsk1 dayConnects multiple page views by a user into a single Clarity session recording.

Analytical cookies

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_217690303_11 minuteSet by Google to distinguish users.
_ga_SSSVQ4MCDV2 yearsThis cookie is installed by Google Analytics.
_gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.

Functional cookies

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

AnalyticsSyncHistory1 monthUsed to store information about the time a sync took place with the lms_analytics cookie
bcookie1 yearLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie1 yearLinkedIn sets this cookie to store performed actions on the website.
langsessionLinkedIn sets this cookie to remember a user’s language setting.
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
tableau_localesessionEnable graphs and interactive visualisations to function correctly.
tableau_public_negotiated_localesessionEnable graphs and interactive visualisations to function correctly.
UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance cookies

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

SRM_B1 year 24 daysUsed by Microsoft Advertising as a unique ID for visitors.
_uetsid1 dayBing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid1 year 24 daysBing Ads sets this cookie to engage with a user that has previously visited the website.

Should you decide to change your preferences later through your browsing session, click the cookie settings button below. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

Cookie Settings

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit,

Our lawful basis for processing this information

Legitimate interest

We process the information obtained through necessary cookies in our legitimate interest, as it allows us to provide this website to you.


We will only process information obtained though advertisement, analytical, functional or performance cookies where you have given us the consent to do. Your current consent status is displayed below;