About this Privacy Policy
The AF Group Limited (AF) is committed to protecting and respecting your privacy.
This Policy sets out the basis on which AF (“We” or “Us”) collects personal data from you when you visit and use this website – https://af.farm – and the way in which it will be processed by us. Please read this Policy carefully to understand our views and practices regarding your personal data and how we will treat it.
For the purposes of the relevant data protection legislation, the “controller” (or “data controller”) is The AF Group Limited, Society Registration Number: 29539R of Honingham Thorpe, Colton, Norwich, Norfolk, NR9 5BZ. Questions, comments and requests regarding this Policy are welcomed and should be addressed to ops@af.farm. Alternatively, you can call us on 01603 881881.
This Policy was last updated on 09/01/2023 and will be kept under regular review.
Please also see our full privacy policy here – https://af.farm/privacy for more information about how your information may be processed.
Our website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy.
We do not provide services directly to children and this website is not intended to be used by children. We do not knowingly collect personal information about children.
When you visit this website, we may collect the following information about you;
Your name, email address, job title, phone number, business information and any other information you provide choose to provide to us.
Your IP address, information about which pages you accessed, time spent on the website, location and device information.
We will collect your personal information when;
You provide it to us by completing and submitting a form on this website.
When you use and navigate through our website.
We receive personal information from the following sources;
Directly from the individual
The account holder or another employee for the account holder, provides the information to us, such as a farm owner providing an employee’s name and phone number so they can be contacted to arrange a delivery.
The information is provided by a third party through the use of cookies. Please read the cookie information section of this page for further information.
We use this information for the following purposes;
We may also use your information for our legitimate interests, unless those legitimate interests are overridden by any of your interests or fundamental rights and freedoms. We will process information for our legitimate interest to;
Maintain the security of our business and this website.
Prevent fraud.
Help us improve this website through the use of surveys or analytical insights.
To maintain and monitor the performance of this website.
Where you have given, us consent to do so, we may also process your information;
To better understand how you use our website, through the use on analytical cookies. Please see the cookie information section of this page for more information about how we use cookies and your consent options.
To contact you, where we need to respond to you and any request you have sent to us through a form on this website.
If we need to process your personal information for a reason which is not outlined above, we shall contact you in order to obtain your prior consent for such use.
Any personal information that you provide to us when using this website may be shared with relevant AF employees so we can respond appropriately to your request.
Your information, where appropriate, may also be shared with our sub-processors. Please see here – https://af.farm/privacy for more information on our sub-processors.
If you have given consent to do so, we may also share your information with Google Analytics.
We will retain your information only for as long as we need it.
Please see the relevant sections below for further details on your rights as a data subject. You can exercise any of your rights by emailing us at ops@af.farm or by calling us on 01603 881881.
We will endeavour to comply with any request made within one month from the date of your request. However, we may extend this date to two months if the request is excessive or of a repetitive nature. If we need more than one month to meet your request, we will let you know in advance.
Please note that where we receive requests under this section which are manifestly unfounded or excessive, in particular because of their repetitive character, we may:
Charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or
Refuse to act on the request.
You have the right to request access to the information that we hold on you. In order to protect your information, we may take reasonable steps to verify your identity before we can hand over your information.
You have the right to ask us to update any personal information that is incomplete or inaccurate. We will endeavour to ensure that if we update your information.
You have the right to ask us to delete your personal information if;
The personal information is no longer necessary for the purpose which we originally collected or processed it for.
You object to the processing of your information and there is no overriding legitimate interest for us to continue this processing.
We have processed the information unlawfully.
We have to in order to comply with a legal obligation.
You have the right to ask us to restrict or supress the processing of your personal information if;
You have previously informed us that the information is inaccurate.
We no longer require the information for its original purpose, but we need to hold it, or you ask us to retain the information to comply with legal obligations.
We have processed the information unlawfully.
We are in the process of deleting your information.
We will endeavour to ensure that where you have asked us to restrict the processing of your information, we will inform our selected third parties, including suppliers and contractors accordingly.
You have the right to receive a copy of your information in a commonly used machine-readable format for transfer to another controller, provided you were the one to provide the information. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated.
This will allow you to move, copy or transfer personal information easily from one IT environment to another. Alternatively, we can transmit such information directly to another organisation. Please note that we may not be able to fully comply with a data portability request if this will affect the rights and freedoms of others.
You have the right to restrict processing based on our legitimate interests. If you exercise your right to object, we will stop processing your personal information unless;
We are able to demonstrate compelling legitimate grounds for the processing.
The processing is for the establishment, exercise or defence of a legal claim.
What to do if you are not happy with how we process your information
If you consider that we are in breach of our data protection obligations, we would encourage you to contact us in the first instance to see if we can resolve the issue. You can contact us by emailing is at ops@af.farm or by calling us on 01603 881881.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. The ICO website provides further information about their complaints process, which you can access here – https://ico.org.uk/make-a-complaint/data-protection-complaints/. Further contact information for the ICO can be found here – https://ico.org.uk/global/contact-us/.
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use, the information we collect using cookies and how that information is used. This Policy also explains how you can control your cookie preferences. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy.
You can change or withdraw your consent from the Cookie Declaration on our website at any time.
This Policy applies to the following domains: af.farm
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Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide a better user experience, and to understand how the website performs so we can analyse what works and where it needs improvement.
Our website uses first-party and third-party cookies for several purposes.
First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure and providing you with a better and improved user experience and help speed up your future interactions with our website.
Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to set your own preferences for this website.
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Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
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Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
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Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
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Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
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Should you decide to change your preferences later through your browsing session, click the cookie settings button below. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.
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In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org.
We process the information obtained through necessary cookies in our legitimate interest, as it allows us to provide this website to you.
We will only process information obtained though advertisement, analytical, functional or performance cookies where you have given us the consent to do. Your current consent status is displayed below;
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We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.
We also use third-party cookies that help us analyse how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.
You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience.