Fertiliser Team

Whichever crop nutrition product you need, we have the supply network to procure the liquid or solid fertilisers you need to keep your crops growing.

matthew kealey crop production

Matthew Kealey

Head of Crop Inputs

I am passionate about brand UK and building sustainable and profitable agriculture.

Having graduated from Harper Adams University many moons ago I hold a BASIS certificate in Crop Protection along with the BAA (British Agrochemical Association) Part III qualification. I have 25 years industry experience having worked for both global R&D crop protection and plant breeding companies and latterly smaller post-patent businesses. I recently spent a year working in Whitehall advising and assisting agritech businesses both export and import their technologies. I’ve worked closely with the UK distribution network at all levels and have a deep understanding of the commercial aspects of the supply chain. This includes brand segmentation, product linking, rebates and the necessity to forecast to achieve the best deal in terms of both price and continuity of supply. And, overall, I have a genuine passion for brand UK, building sustainable and profitable British agriculture.

Josh Joachim

Fertiliser Procurement Manager

I aim to make sure our Members receive the best service and advice when purchasing their soil and crop nutrition requirements.

I believe in getting the most out of our inputs and am always looking for ways to enhance the efficiency of the fertilisers our Members purchase.


I am FACTS and BASIS Soil & Water qualified. In April 2022 I joined AF from the merchant trade where I worked in a similar role focussing on soil and crop nutrition. I graduated from Harper Adams with a BSc (Hons) Agri-Business in 2019 and worked in the grain industry before specialising in fertiliser.

In the volatile world we are currently operating in it’s vital that our Members get the most for their money. My job is to source the best deal at the right price and at the right time for our Members. I enjoy working with suppliers looking at new products and matching our Members needs with suppliers’ offerings.