Crop Inputs Team

For the seed, the fertiliser to nourish the growing plant and crop protection products to keep it from harm whilst it grows to its full potential, we’re the specialists to advise on and procure all your crop production inputs.

matthew kealey crop production

Matthew Kealey

Head of Crop Inputs

I am passionate about brand UK and building sustainable and profitable agriculture.

Having graduated from Harper Adams University many moons ago I hold a BASIS certificate in Crop Protection along with the BAA (British Agrochemical Association) Part III qualification. I have 25 years industry experience having worked for both global R&D crop protection and plant breeding companies and latterly smaller post-patent businesses. I recently spent a year working in Whitehall advising and assisting agritech businesses both export and import their technologies. I’ve worked closely with the UK distribution network at all levels and have a deep understanding of the commercial aspects of the supply chain. This includes brand segmentation, product linking, rebates and the necessity to forecast to achieve the best deal in terms of both price and continuity of supply. And, overall, I have a genuine passion for brand UK, building sustainable and profitable British agriculture.

joe wright crop production team

Joe Wright

Crop Input Specialist

Having grown up on a farm I know about stress in farming and feel it allows me to better understand Members’ requirements.

I joined AF in June 2014 where I have gained much knowledge of the industry. I have been in the chemical team for 4 years and have studied for my BASIS qualification as well as the safe use of rodenticides and have built good relationships with suppliers. I also have a degree in History and Law.

rebecca archer crop production team

Rebecca Archer

Crop Input Specialist

I have made every effort to keep learning and gaining qualifications relevant for the procurement process and team at AF.

I joined the Crop Production team in September 2018, with this being my first full time job since leaving college, where I was studying for my A levels. During my time at AF, I have obtained my foundation BASIS, safe use of rodenticides and gained a wealth of knowledge in the crop protection sector. I am from a local farming family and have a keen interest in agriculture.

crop production team aleksija curcic

Aleksija Curcic

Technical Specialist

I keep our Members, and agronomists who advise them, up to speed with the changes in crop production products and systems.

I graduated from Newcastle University with a degree in Agriculture with Hons in Agronomy in 2017, and then completed the MDS graduate scheme, giving me experience in a range of crop production systems. I have since completed my BASIS qualification in Crop Protection. My role includes providing our agronomists and Members with the latest technical updates, ensuring Members are aware of the current products and upcoming revocations, as well as the latest developments in crop technology and innovation, including environmental, legislation and digital advancements.

chris haydock crop production team

Chris Haydock

Fertiliser & Seed Procurement Manager

I want to ensure our Members are as informed as possible to help them make the best decisions possible for their business.

I am FACTS qualified and recently I was nominated for a Farmer’s Weekly award. I started work in agriculture back in 1985. First off, my work was in the merchant trade. Then I moved to working for a buying group in 2003, and then joined AF in 2008 . Combining industry knowledge with market intelligence, that’s what I do.

paige waters crop production team

Paige Waters

Crop Input Specialist

I enjoy being a point of contact to help our Members face their agronomic challenges and choose their inputs.

I joined AF over 2 years ago, coming from completing a BSc (Hons) in Equitation and Coaching in 2018. I have since gained my Foundation BASIS in Agronomy, which has given me the key understandings of agronomy and the inputs involved. Living on a working farm I understand the pressure and constraints that growers are up against and enjoy being a point of contact to help our Members face these challenges.