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New AF CEO appointed

02 April 2025

The search for the new professional to lead AF, the UK’s largest agricultural buying group, is over.

Iain Gardner, Chair of AF, announced the news to Members and colleagues earlier today.

“Of all the candidates that went through the rigorous four-stage selection process our decision on who to choose was unanimous. I’m delighted to tell you that, with immediate effect, our new AF CEO is Helen Whittle. We have appointed Helen for her belief in AF, deep care for our Members and what is best for their businesses, evident commercial acumen and proven procurement expertise”.

With immediate effect Helen is stepping up from her role as AF’s Chief Procurement Officer.

"I’m absolutely delighted and deeply honoured to be chosen as AF CEO. I'm dedicated to leading AF at a time when there are both challenges and opportunities ahead of all us, ensuring we exceed our Members expectations in saving them time and money."

Helen Whittle, AF CEO

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