AF Group
News

It pays to refer a friend to AF

31 January 2025

We’ve introduced a Refer a Friend reward scheme to show you how much we appreciate it when you bring a new AF Member to our co-operative buying group.

Positive peer pressure is a powerful force for good in farming and rural businesses. You probably have lots of examples of when an idea you’re given turns out to bring you good things in life or in work. What you drive, wear, eat and even the way you run your business may well have been influenced in a positive way by a recommendation from someone you respect.

Making business easier with AF

We hear lots of examples from AF Members of how the recommendation to join AF brings real business benefits.

For example, Mark Means describes how he recommended the businesses he contract farms join AF. Now it is simple and straightforward for him and them to have the inputs used to grow their crops bought through AF accounts.

When we look at the fifty newest Members of AF, many of them were spurred on to join by an existing Member. There’s no greater force than personal explanation to kickstart motivation.

Alex Robinson, Chief Marketing & Membership Officer

What motivates an application to join AF?

We hear how the latest issue of Your AF magazine – with interviews with current AF Members and insights from AF specialists is passed on to others to read. We take phone from business owners and managers who have been introduced to AF at events around the country. We get enquiries sparked by our social media posts or shares in which AF deals and opportunities to get market insights are signposted.

Rewarding you for referring a friend to AF

Yes, we probably haven’t been thankful enough when you refer a friend to AF. We’ve changed that!

To show how much appreciate your referrals, we have Refer a Friend to AF. It’s simple. You explain to a rural business why they should join AF. They apply, mentioning you. Then, when they’ve been a Member for two months, you get £250 credited to your AF account to spend as you wish.  You will also get a nice package in the post, and we’ll keep the contents a surprise.

So, get referring. Our full terms and conditions are listed below. Thank you for your belief in sharing a good idea. That is a fundamental principle of collaboration and a keystone of cooperation. It will certainly be the wind beneath AF wings in 2025 and beyond.

 

Refer a Friend to AF terms & conditions:  

  • £250 credit to your AF account 2 months after the person/business you referred becomes AF Member 

  • When applying to AF, potential Member must give membership number & trading name of AF Shareholder Member who referred them

  • Every potential new Member is subject to usual approvals plus credit and risk assessment by the AF Membership Executive  

  • All referrals valid for 6 months (from date of first enquiry from potential new Member) 

  • Only one Member account can be credited for successful referral 

  • Only AF Shareholder Members will receive rewards

  • Refer a Friend rewards limited to 150 referrals a year  

  • AF reserves the right to withdraw this scheme and amend the terms

It pays to refer a friend to AF